Laura Willoughby

co-founder, club soda

Laura Willoughby, MBE is co-founder of Club Soda, the Mindful Drinking Movement. Their aim is to help people drink more mindfully and live well.

The inspiration for Club Soda comes Laura’s experience of giving up drinking nine years ago. A campaigner at heart with a background in movement building and politics, she realised that one of the big sticking points was a way to support people to take a self-guided journey to change their drinking.

Club Soda has over 50,000 individual members and nearly 80 brand members who they support through research and collaborative projects. They have built a venue listing guide for mindful drinkers and they run the UK’s only Mindful Drinking Festival which is now in its 8th edition. She is author of How to Be a Mindful Drinker published by DK books.

Laura was chair of Imbibe’s No & Low Ambassador for 2021 and a judge for the 2021 IWSC Low and No category.