WORKSHOP: Branding & Marketing Strategies for Foodservice
Room: Classroom 2 [E210A]
Presenter:
Jay Ashton, National Brand Activation Manager, Sysco Canada
With an ever-growing number of restaurants, it’s more important than ever to create a strong brand and effective marketing strategy. This session covers best practices in branding, including developing a unique voice, visual identity, and messaging, as well as tactics for effective marketing, such as social media, email marketing and influencer partnerships. Any industry leader can learn how to build a strong brand and connect with existing and new customers in an extremely crowded marketplace.
